Coverage of this course will be how to configure and manage Dynamics 365 Marketing instances, review domain authentication, and configure advanced settings, best practices for email, and data protection. Participants will learn how to create and manage marketing content such as marketing forms, pages, and emails and how to tailor messages to specific audiences through segmentation and build automated campaigns known as customer journeys. The course will discuss the key elements of the event module in the Marketing app including how to create events, manage sessions, speakers and logistics and more. The review of insights captured from contacts, leads, accounts, segments, and more will be done at the end of the course.

Target Audience

• Marketing Professionals
• Marketing Executives
• Marketing Managers
• End-clients
• Technology Consultants
• Application Consultants

The program offers below lessons but not limited to these only.

• Configure Marketing Settings
  
  • Organization and business management settings
  • Define default matching strategies
  • Configure quota limits
  • Configure event settings
  • Configure Marketing Insights synchronization
  • Create templates
  • Configure settings for landing pages
  • Configure data protection
• Manage segments, Lists, Forms, and Pages
  
  • Create and manage segments
  • Create and manage subscription centers and lists
• Manage Leads and Emails
  
  • Create and manage leads
  • Lead Scoring
  • Create email messages
  • Publish and manage email messages
• Manage Customer Journeys, Events, and Webinars
  
  • Create customer journeys
  • Publish and manage customer journeys
  • Create and manage events
  • Create and manage webinars
• Configure and Analyze Customer Responses
  
  • Create and manage surveys and survey responses
  • Manage Customer Insights